Saturday, August 19, 2006

Six Steps To Ensure Success In Your Online Business
Copyright © Andrew Jones
http://www.EasyCash-At-Home.com

Starting an online business and then building it up is not only very challenging, but it can also be very frustrating as well. With 95% of internet marketers failing, there must be something that they are doing wrong and something that the 5% of successful marketers are doing right. Apart from not quitting, there are certain steps that successful people carry out to bring them closer to their goals. If you follow the steps consistently, you will succeed and it does not matter if you initially don’t know how to reach that goal. These are the steps below.

1. Know where you are.
2. Know where you want to be.
3. Take action.
4. Evaluate the results of that action.
5. Refine your action.
6. Repeat steps 3, 4 and 5.

1. Actually write down all your strengths and weaknesses as they relate to running an online business. For example, have you any web design experience, have you done any marketing, and how much money and time can you “invest” each week in your business? Do you have access to training, support, mentors, or materials that will help you reach your goal? List everything so that you know where you are starting from.

2. Write down where you want to be in 6 months, 12 months, 2 years and 5 years from now. In other words: your goals; how much money do you want to be making each month; do you want to have a part time or full time online business; what do you want to sell online. Be realistic with setting your goals, but then don’t sell yourself short either. You have to realise that other people have achieved massive success, so there is no reason why you can’t achieve big goals as well. Be specific when writing down your goals because you can only hit your target if you can “see” it properly.

3. Successful people gather information and facts, make a decision quickly and then take action immediately. The big advantage with this method is that it allows you to get feedback straight away, to take corrective action as required and to see other possibilities and resources. People that fail will usually gather information, try to decide, gather more facts, procrastinate and then not take any action. Or they will eventually take action, make a mistake and then give up after the first attempt.

Here’s a little secret for you. Successful people often don’t know how they are going to reach their goal either, but they just take the best action that they can and that gets the momentum started. ANY action is always better than no action. So write down your goal, break that down into more detailed action steps and get started immediately. Don’t worry if you’re not sure how to reach your goal because as you move forward, the picture will become clearer as you go. Where you can, always try to model the actions of other successful people that have already achieved what you want.

4. Now that you have done the above steps, you can evaluate the results of that action. What worked and what didn’t work? If something worked, then just keep doing that some more.

5. Next step is to refine your action to make it work better. If something isn’t working, consider what changes you could make to your strategy to make it better. Or it could be that you need to dump that method completely and try something new. Whatever it is, decide on your new course of action, and then act on it immediately. Remember, the sooner you can get feedback, the better.

6. Keep repeating steps 3, 4 and 5 until you hit your target. Quitting is not an option. You have to stay in the game if you want to realise the results.

Don’t be fooled by the simplicity of these steps. If you actually apply the steps to any skill that you want to learn, any goal that you want to achieve or to your online business, you will succeed. If you dismiss the steps, you will just keep getting what you’ve always gotten, and that is nothing.

About the Author:
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Andrew Jones has been a business owner for the
past 10 years, and is now an Internet Marketer and
Plug-In Profit Site owner. Discover the best
earn extra income opportunity.
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Thursday, August 10, 2006

Why 95% Of Internet Marketers Fail And How You Can Avoid It
Copyright © Andrew Jones
http://www.EasyCash-At-Home.com

It’s the greatest dream for most people. To be able to operate your own business, earning income from home on complete auto-pilot, with no boss to worry about, work when you want or take a holiday whenever you want, and to buy a house, car, boat or other toys. But for 95% of people that start an online business, this dream will end in failure. Why do so many fail? The simple answer is that they quit before success has a chance to appear, and often only one or two months after starting.

If you’ve been around for a little while, you probably are familiar with some of the big name gurus in Internet Marketing. The interesting thing about their journey is that they are all fairly similar to each other, in that many of them struggled in their online business for years. Some for 2 years, 4 years or even 6 years before they started to make a profit. Obviously in this present day, it doesn’t need to take this long to make it because we can learn from their mistakes and we have all the latest technology to make life easier.

The point is that, they aren’t successful now just because of special skills or knowledge, because many of them started out with no such resources, the same as you and me. They are successful now because they just KEPT GOING no matter what. Can you imagine “failing” for 4 years before you started to make a profit? Many people can’t imagine doing that for more than 2 months. Persistence, hard work and a burning desire for “the dream” is all that the gurus had, and all that YOU need. How badly do you want that dream?

The other stumbling block to succeeding online is your concept of failure. Usually when the 95% make a mistake, have a set-back or can’t do something, they see this as a sign that they will always fail, that they will never get it, and that they aren’t cut-out for internet marketing. On the other hand, the 5% see failure as feedback, letting them know when they are off-course and a learning experience where they can become even wiser. They see it as being one step closer to success. The irony is that successful people make more mistakes than anyone, yet they are willing to pay that price and make mistakes, and that is why they succeed. Any set-back is just an obstacle to go around, over, under or through.

Where would we be today if Thomas Edison gave up on the light bulb? He tried literally hundreds of different combinations to get the light bulb to work. Each attempt brought him one step closer to success and he knew it because he just expected to make it work – it was just a matter of when, not if. When a baby is learning how to walk they fall over many many times before they finally get it. Do you think they ever say to themselves, “Ah well, I guess I’m just not cut-out for this walking, I’ll have to crawl around for the rest of my life.”

Another trap to avoid, is measuring your progress based on how far you have to go to reach your goal. It seems so far away and no matter what you do, it never seems to get any closer (a bit like no matter how far you travel, the horizon never gets any closer). This will only make you feel discouraged, less motivated and more likely to give up. Instead, look back to where you started and see how far you’ve come. You will be absolutely amazed at how much you’ve learned, how much you’ve done and how far you have come. This will be very motivating because you will see that you have actually made a lot of progress. So focus your mind and actions on your goal, but measure your progress based on how far you have come.

When I first decided to start an online business, I almost gave up even before I got going. Why? Because I read about the 95% failure rate and I thought that I was probably wasting my time and there was little chance of me succeeding in this game. But I knew how much I wanted the dream and I decided that I would focus my mind on the 5% that make it, and learn as much as I can about how they did it. If you keep learning, keep taking action and NEVER stop, you will be in the 5%. It’s just a question of when, not if.

About the Author:
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Andrew Jones has been a business owner for the
past 10 years, and is now an Internet Marketer and
Plug-In Profit Site owner. Discover the best
earn extra income opportunity.
-----------------------------------------------------------------

Saturday, August 05, 2006

Building A Simple Web Site For The Beginner
Copyright © Andrew Jones
http://www.EasyCash-At-Home.com

When you’re fairly new to the internet, the thought of building a web page seems like a distant dream. Well, I’m here to tell you that you can build simple web pages even if you have no HTML experience and without having to do a training course. It’s not easy at first, but it is completely within reach for anyone. I should know, I didn’t know anything about web design and within a couple of weeks I had a simple lead-capture page built. So this article is from the beginner’s perspective.

When I started out, I had been considering ways of building an opt-in subscriber list. The obvious answer was to have my own lead capture page. I didn’t have the money to pay for someone else to build it for me so the only option was to attempt it myself. So the first step is just to decide that you will give it a go. Second step is to decide what the goal of the page is. Is it a sales page to promote an affiliate product; a lead capture page to capture subscribers; or a home page? Whatever you decide, I recommend that you keep it really simple for your first one, just to get “your feet wet”.

Now that you know what type of page you want, the easiest way to work out the sales copy, content, layout and design is to create it with a word processor first (like Word). This for me was the quickest and easiest way to come up with the design, to see what it would look like and to make changes as needed. Once I was happy with that I could proceed to the next step, which was to build the page with a web page editor.

Once again, I was restricted by the budget (as many people are) so to buy a web page editor was out of the question at this stage. But there are many different free options. I ended up going for FirstPage2006 by Evrsoft.com and downloaded that to my desktop. Once you have it downloaded, open it up and click on the Basic HTML Document button. At this stage I copied and pasted the text from my Word document to Notepad (to convert it all to plain text).

Then on FirstPage2006 (FP2006) go to file, click on convert text file to HTML, locate your Notepad document and click on open. That will open your Notepad document in FP2006 in HTML format. Now all you have to do is go through the content and modify the font types, sizes, colours, alignment and margins. This can be very tedious at first but keep going and you will get there. Just a tip: save your work every few minutes, as I found that I made many mistakes along the way before I was happy with the layout. I won’t go into all the features of the page editor because it will depend on which one you’ve got but keep playing around with it and you will learn quickly.

Have a good look around at other web sites to get ideas and to learn from them. Especially look at the ones that catch your eye and model your site on their’s (please note, don’t copy their work but you can model successful elements of the page). Good sales copy is beyond the scope of this article, but basically go for a big, bold headline (usually red looks good) and a sub-heading that conveys benefits and arouses curiosity. If you have a long sales letter, break that up with sub-headings that people can “scan” to keep them on the page. That also depends on what the goal of the web page is as well.

Once your page is finished it’s time to get a domain name, hosting for the site, and upload everything to your host. Your hosting company should have instructions on how to upload your site.

This is just the very start of things. You should consider getting extra training to enhance the basic skills that you’ve learnt and maybe upgrade your free editor as well to build better pages. Even so, you can still build professional looking pages with the bare minimum so just give it a try. Once you build that first web page, there will be no holding you back and the satisfaction and rewards are well worth it.

About the Author:
-----------------------------------------------------------------
Andrew Jones has been a business owner for the
past 10 years, and is now an Internet Marketer and
Plug-In Profit Site owner. For the best
Earn Extra Income Opportunity.
-----------------------------------------------------------------